#Pozible fastfox license
#Pozible fastfox tv

You have a new technology thatвЂ™s hard to replicate, or you have an exclusive license to an IP (Patents, technology, or data).(Not a comprehensive list, and you don't need to do all of them) But not standing up for something (in your business and manifested in your products and services) will lead to price war (eroding your margins) or, worse, not getting any customer to begin with because you canвЂ™t break through the noise. You might alienate some potential investors you might lose business, you might even have some excellent candidates not applying to join your business. Standing up for something is not going to make everyone happy. So did Virgin, Alaska Airlines, and many other businesses youвЂ™d consider just a commodity. T-Mobile is another company that is doing a superb job of standing up for something. Not only that, but Howard Schultz has made Starbucks stand for a set of values that many in Wall Street called a business mistake, like standing for equality of the LGBT community and even bringing up Race and Racism discussions into its brand. Starbucks was clearly able to distinguish itself by selling coffee(!!!). We are unique because we identified that schools need help managing their billing using mobile apps. We are unique because more people are traveling for leisure today than ever. We are unique because consumers like to shop for watches online. So they aim for the most common denominator, and when they aren't able to explain what makes them different. They donвЂ™t want to stand up for something they fear might offend or alienate a portion of their customers or partners. ThatвЂ™s what happens with many large and small businesses that want to establish themselves in the market. In the 70s and 80s, there was a phrase used in tech circles: вЂњNo one gets fired for buying IBM.вЂќ It was meant to tell IT managers who have purchasing-power that if they picked IBM, upper management would not accuse them of making a mistake if things went wrong. They either fail to see what makes them different, or they fail to create that difference. Stand up for nothingД«oth points above lead to a common root problem: These businesses donвЂ™t believe they are unique enough. In this case, it was a shift in consumer behavior. I was recently reading a slide deck from an entrepreneur, and one of the unfair advantages they listed as a reason they will succeed was a macroeconomic point.

That type of ad is prevalent among commoditized businesses with little differentiation: Banking, Insurance, Hotel Chains, Airlines, etc. ItвЂ™s not about that company or its uniqueness. Now, if you remove the final logo and tagline and put a new business logo and new tagline at the end, it would still work! ThatвЂ™s what I call generic. There is a low-pitch voice-over trying to get some emotion out of you, and it finishes with the logo of the company and вЂњBla Bla is there for you.вЂќ It plays out like this: They feature happy people, eating, playing, studying, or working, in a cozy home, in a park, or in a small business.

#Pozible fastfox tv

In the last decade, I started noticing how some TV ads were so generic, particularly for banks and insurance companies.

You have no unfair advantage & no differentiator (with cheat-sheet) Point 1: