#BOB CONSTRUCTOR DRIVERS#

Last month a survey found a вЂњdisturbing disconnectвЂќ between parentsвЂ™ traditional careers advice to their children and the needs of todayвЂ™s jobs market. Other suggested designs include a female construction worker, a fire fighter, a mechanic, a robotics engineer and a geologist. Ellen Koolijman, a Stockholm-based geochemist, and features an astronomer, a chemist and a paleontologist. The set, which is being rolled out in August, was proposed to the Danish toy manufacturer by Dr. This is why LegoвЂ™s Research Institute, its new science-themed set featuring female scientists, has received so much acclaim. There is, however, one female construction vehicle, Dizzy, an orange concrete mixer who is eager, curious and easily excitable. While this is an essential role in the industry, it fails to challenge the stereotype.Д®ven the anthropomorphic construction vehicles, with names such as Scoop, Muck, Roley and Travis, have male characteristics and are fueled by testosterone. For the girls, the programmeвЂ™s role model was Wendy, ostensibly the token woman who runs the office and keeps the business in order. Bob the Builder undoubtedly inspired thousands of children in their choice of career when they grew up вЂ“ if they were boys. Perhaps itвЂ™s not just the industry thatвЂ™s at fault.

#BOB CONSTRUCTOR DRIVERS#

Yet 11 per cent of the construction workforce is female, which is testament to their tenacity and determination to be part of a sector that is one of the key drivers of our economy. Such not-so-subliminal messages tell women that this environment is not for them.

Bob constructor